In December, our agency was approached by Gábor Dénes College, who asked us to develop and manage their admissions campaign. The collaboration was particularly exciting because the college had been awarded its university status in the middle of the admissions period, making the long-established institution a university from February 2023. As a result of the change, our agency also assisted in a complete rebranding. We have had an intense and proud few months, the results of which are not only reflected in the reputation we have built, but also in the number of applicants, with twice as many people choosing GDE as their first choice as last year, and double the number of first choice applicants!
Charity has always played an important role in Well's core values, since in recent years we have also participated in many projects in which we stood by socially important causes and provided assistance.
This Christmas, we provided help to the residents of a homeless shelters based in Budapest through the Budapest Bike Maffia association. In addition to the financial support, we arrived at the NGO’ HQ with several bags of food and ingredients, and after grabbing a butter knife, the entire Well team enthusiastically threw themselves into preparing sandwiches. A few hours later, we left with dozens of sandwiches, fruit and a good feeling to reach the needy, so that at least on this day they would not only get one main meal, but also dinner.
With the K&H Cooling Groves programme we are establishing refreshing parks in the courtyards of educational institutions across the country. Hungarian schools, kindergartens and nurseries had the opportunity to apply for the plants, and a total of 555 trees and 1110 shrubs will be placed in the yards of 100 selected institutions. The plantation is implemented in cooperation with the 10 Million Trees Foundation. Besides enjoying the beneficial effects of trees, pupils are involved in the plantings so they can learn how to take care of the plants. The initiative is even integrated into the sustainability education program of shools. Our agency was in charge of the conception, the tender process, and the communication towards the press and participants and also the organisation of plantings. We are honored to take part in this programme and create a greener world for children!
W x W – Well is the Westend’s communication agency
One of the capital's oldest and perhaps most iconic shopping centres, Westend is a "city within a city", with more than 400 shops and nearly 50 restaurants on 200 000 m². Through its research-based developments, it creates communities, delivers experiences and shapes attitudes to become the heart of a more liveable capital. Well joined them on the communications side in August, and our work together over the past few weeks shows that as rich, colourful and exciting as the Westend is, our collaboration will be just as rich, colourful and exciting.
Sustainability is a priority in Auchan Retail Hungary's strategy, including the elimination of plastics. Since 2019, they have been taking continuous and consistent steps in this area, but in April 2022, they revolutionised the domestic retail sector by being the first to withdraw the so-called rollbag, an environmentally harmful plastic bag used for weighing and transporting fruit, vegetables and bakery products home.
Our agency helped the reception and acceptance of the measure through well thought-out communication, including educational elements, as customers had access to environmentally friendly packaging instead of plastic bags, which were no longer free of charge. So, they not only had to change their habits, they also had to pay for the innovation.
The plastic elimination survey was an essential part of the roll-bag phase-out, and we communicated the quantified results of this survey by all means to convince customers that what Auchan is doing makes sense. We also used an educational infographic to explain the types of packaging that would be available and their characteristics.
This time, the success of the move and the campaign was demonstrated not only by the impressive number of media appearances and activities, but also by the fact that Auchan shoppers managed to change their attitudes in a relatively short time and without any problems. In recognition of Auchan's trend-setting role in the market, other major competitors have since phased out rollbags in stores.
AVON, with over 135 years of history, is one of the most significant players in the beauty industry and plays a crucial role in Hungary as well. Our agency has been supporting the company's brand and corporate communications since 2015, and we can proudly say that we have become a part of the big AVON family. For years, we have been striving to showcase AVON's unique novelties and corporate operation to the members of the media and the beauty influencer community through endless creativity and unflagging enthusiasm, innovative press packages, unique press events, exciting blogger challenges, and press releases filled with seasonal and useful beauty tips.
AVON, as the company for women, has been committed for decades to creating a better world for women. In addition to providing earning opportunities for its millions of Representatives worldwide, AVON also supports women through its CSR activities focusing on two pillars: fighting breast cancer and domestic violence. In our campaigns, we have initiated the tradition of the "Breasts run" community run, supported the theater play "The Glass Wall," which deals with the aspects of psychological abuse. In the fight against breast cancer, we have been working together with the Hungarian Foundation for the Cure of Breast Cancer and, with regard to domestic violence, we support the work of the Hungarian Interchurch Aid.
Csimborasszó Production has been bringing the greatest artists and productions of classical and world music to Hungary since 2013. In the past years, they have organised performances in Hungary and several tours in Central and Eastern Europe of such world stars as Sarah Brightman, the tenor trio IL VOLO, John Malkovich, Juan Diego Florez or the most popular bands of Cuban music.
We worked with Csimborasszó Production from the summer of 2022 until the spring of 2023, during which time we managed the communications for two large-scale concert shows at the Papp László Budapest Sport Arena and John Malkovich's Music Critic. The two-time Oscar-nominated American actor took to the stage of the Erkel Theatre with a musical stand-up version of The Music Critic, and two days after our announcement of the event, tickets were sold out. In December, the stars of London's West End came to the Arena for The Queen Rock and Symphonic concert show, dazzling audiences with symphonic versions of evergreen Queen hits. In March, The Best of Bond Symphonic concert show was held in collaboration with the Budapest Operett Theatre, featuring the theme songs from the iconic Bond films. The Bond evening was presented to the press at a grand and elegant press conference.
Danubia Orchestra is one of Hungary's leading symphony orchestras, which has become one of the most characteristic ensembles in recent years thanks to its special programming and its youth and social projects. The orchestra's defining feature is experimentation with genres, the programming of twentieth century and contemporary works and a strong online presence.
Our agency has been the communications agency for the Danubia Orchestra since 2022, working on the communication of their concerts, such as the 1.0 and 2.0 versions of "The Music Hater", and their all-artistic production, Dichterliebe. We also coordinated the influencer communication and press communication for the only classical music festival for children in our country, Kalandra Fülnek. We are also in charge of the communication tasks of the joint music education and educational project of the Maltese Symphony Orchestra and the Danubia Orchestra, the Common Voice.
Since 1877, Helly Hansen has been inspired by a love for the mountains and seas, and works closely together with the world's best professionals and experts to develop its unique products. Our agency has been handling the full PR communication since 2017 for the iconic Norwegian brand, which boasts more than 140 years of history. In our work, we regularly showcase the most exciting pieces and technologies from the current collections, working closely with the fashion editors and stylists of the biggest lifestyle magazines, as well as well known Hungarian influencers. To let them experience the #FeelAlive spirit that the brand represents, we invite them to exciting events from time to time. Examples of these events include the one-day autumn lake sailing event that we have held for the past two years, as well as the sunrise hike that we organized in the spring of 2022, where we gathered a team of journalists and influencers to welcome the first rays of sunlight from one of the most beautiful vantage points in the Danube Bend.
For more than thirty years, Dennis Gabor University has been a key player in IT education in Hungary, and a pioneer in distance and now digital education. As for all universities, one of the most important communication tasks for GDE is the admission campaign during the winter period, which was carried out by Well in 2023. Press and social media communication were the main pillars of the campaign, which used both integrated, Paid, Owned, Earned tools, and aimed to reach as many potential students as possible with the message "Dennis Gabor University is the best choice for a university degree and a good IT knowledge".
During the collaborative process, we were also involved in a name and image change, as the institution resumed its operations as a university from February. As a result, we launched a new admissions website, a completely new creative concept for advertising, launched the GDE TikTok channel and communicated the name and strategy change intensively in the press and on social media. The success of the campaign is reflected in the fact that we generated more than HUF 10.5 million in PR value and reached more than 475,000 people on social media, which is also reflected in the number of applicants, with twice as many applicants nominating Dennis Gabor University as in 2022, both overall and in first place.
The health of our lungs is essential to our quality of life. “Live with Clean Lungs” was an integrated campaign for smokers, the aim of which was not only to show how much better and easier everything is with healthy lungs, but also to raise awareness to the programs and professionals of the Korányi Institute, providing support for people to quit.
Our short film with Moholy-Nagy University of Art and Design, aimed at the younger generation, compared the dangers of extreme sports to smoking. The online and social media campaign is focused mainly on urban, health-conscious, active young people and adults, who smoke and who - despite the importance that physical and mental health represents to them - are unable or unwilling to give up their addiction.
During the second wave of the campaign we aimed to raise young people’s awareness to the dangers of nicotine addiction, as they have not yet developed a strong addiction. Our message is based on the comparison between addiction and freedom, and we have used social and outdoor platforms to present it.
The campaign was supported by a strong educational press communication: sharing educational information, advice and tips on the dangers of smoking and how to quit.
As part of K&H's efforts towards sustainable development, the K&H cooling groves program was launched in September 2022. It goes beyond improving air quality, as it also emphesizes the cooling effect of trees, helps biodiversity, supports indigenous tree species, and educates the next generation about the importance of a sustainable future.
The initiative offers public education institutions all across the country the opportunity of increasing the green area in their yards so that children can experience the benefits of trees. Institutions could apply for the program, and a total of 555 trees and 1110 shrubs will be planted in the 100 winning kindergartens, schools, and nurseries with the cooperation of the 10 Million Trees Foundation between November 2022 and June 2023. The initiative is also integrated into the educational program: children participate in the plantings and take care of the plants. They can observe the life cycle of the trees and shrubs and their role in creating a sustainable future.
In addition to the development of the concept and application, our agency was responsible for the entire coordination and communication of the program. We framed the program with an opening and a closing press conference, as well as drawing the public's attention to the activity with continuous press communication - including researches conducted among the applicant schools and kindergartens. The initiative was also very popular among the media: journalists enthusiastically participated in the tree planting.
Our agency has been in charge of the business communication of K&H: üzletet ide! entrepreneurship program since 2017. The program has the www.uzletetide.hu website, where it collects the opinion of the Hungarian people, and publicly shows where and what kind of businesses or services are missing. Thereby the website visualizes the local market gaps. The aim of the program is to boost the business life by linking consumer needs to entrepreneurial opportunities.
Drágám, add az üzleted! – As part of the campaign we made a virus video, in which two famous entrepreneurs – Edina Kulcsár and András Wolf – changed their businesses, and run the other ones for a whole day. The aim of the video was to show in an amusing way for the open-minded businessmen, that they can succeed even in a situation that seems difficult and strange at first sight, if they have a supportive and expert team.
The virus video was published on www.uzletetide.hu website and on K&H Bank’s Facebook page. This video is the most successful content on K&H Facebook page, reaching more than 85.000 views on it.
Our agency has been working with K&H SME division and has been in charge of the press communication of the K&H SME confidence index since 2009.
We publish quarterly the K&H SME confidence index for the press, which assesses the expectations of Hungarian micro-, small- and medium sized enterprises for the next one year. In addition to the quarterly change – as a pioneer – we also process the results of the index survey for the press by sectors, regions and other factors, depending on the daily news and macroeconomic data, so we are compiling valuable content to the economic, SME and news media, beside of the enterprises.
Over the last 8 years we has achieved almost 4000 press appearances including the Hungarian SME's sales revenue and profit expectations, willingness of investment, employment and cafeteria intentions.
Live Consciously! was the slogan of the Westend shopping centre's image campaign in October 2022, which included a design competition where entrants had to redesign the Westend "container logo" to convey the message of sustainability. The iconic letter W had to be filled with creative content that promotes conscious shopping, thoughtful food consumption or paperless parking. In addition to sustainability goals, Westend has another mission: to provide a space for local artists and amateur talent, especially young ones, as it has all the potential to do so. The shopping centre is a fantastic showcase, often offered to popularize contemporary art. The autumn design competition, communicated and advertised by our agency, combined these two intentions. The well-targeted calls resulted in a record 396 entries, far exceeding previous years. For the judging, we asked a jury of renowned experts, including Nóra Winkler, Nikolett Balázs, member of the MŰTŐ collective and internationally active artist, and Marcell Pátkai, head of Artkartell.
The 40 best entries were then displayed in a pop-up exhibition in the corridors of Westend, which not only decorated the building until mid-January, but also conveyed important ideas to the hundreds of thousands of visitors per week who came to see the works during the busy Christmas period.
HONOR – In addition to managing ads on Facebook and Instagram, we launched HONOR's local TikTok channel in 2022.
AVON – Liivecskék closed Facebook group: we have created a closed, exclusive lifestyle group on Facebook specifically for our female concultants, where members can regularly receive useful lifestyle advice from the experts of the Liiv team.
Piros Mogyorós – we've been managing the social channels of the long-established chocolate brand since 2021, both from a content and ad management perspective
HIKOKI – In 2018, one of the world's leading power tool brands, Hitachi KOKI, changed its name internationally to HIKOKI. Our agency introduced the new brand name in the Hungarian market and since then we have been providing an active social media presence for the brand.
Surgossegi.info – In 2022, we launched the social media channels of surgossegi.info, where we created the content and managed the ads. In addition to presenting the search function of the interfaces, we also contributed educational content to promote basic health knowledge.