W x W – Well is the Westend’s communication agency
One of the capital's oldest and perhaps most iconic shopping centres, Westend is a "city within a city", with more than 400 shops and nearly 50 restaurants on 200 000 m². Through its research-based developments, it creates communities, delivers experiences and shapes attitudes to become the heart of a more liveable capital. Well joined them on the communications side in August, and our work together over the past few weeks shows that as rich, colourful and exciting as the Westend is, our collaboration will be just as rich, colourful and exciting.
When the organizers asked us to help with the communication duties of SZERETET CONCERT we didn't hesitate for a moment about undertaking this pro-bono work. The concert was an exeptional experience and so uplifting was the work before the event. One of the main aims of the concert was to thank volunteers their hard work in the past few weeks for taking care of Ukranian refugees. At the event some of the most remarkable Hungarian musicians took the stage in the name of peace, love and cooperation. On 22 May, in addition to the invited volunteers, anyone could participate in the charity event by purchasing a sponsorship ticket. All of the donation was offered to support the development of St. Michael's Orphanage in Transcarpathia and the children's home in Szolyva where they will provide new homes for children traumatized by the war and the loss of their parents.
This year, the hematological product of AbbVie Kft., which helps in the treatment of leukemia patients, won the prestigious professional recognition of the Hungarian Society for Experimental and Clinical Pharmacology, the “Medicine of the Year 2021” award. The prize recognizes modern, effective medications and therapeutic procedures. It was an honor for us to be invited to organize the grand award ceremony at the beautiful salon of Semmelweis University! Thank you for your trust and congratulations on the result!
Our young colleagues, Barbara Tirpák and Marcell Mezriczky came third in the Young Lions PR category. They prepared and presented their excellent proposal on texting & driving for Yettel. The core idea was a question: what are you more afraid of: missing a chat or losing your life? The Deepfake video was proposed as an effective PR tool to raise awareness. Congrat, you have done a great job to enhance the reputation of Well!
AVON's extremely extensive, constantly renewed product offering is very popular and beloved among Hungarian ladies thanks to its base of AVON representatives and active communication of the company. In order to get more people aware of its current campaigns, the most exciting news and the biggest launches, our agency provides journalists and the growing beauty blogger community with useful information. In product communication, we always strive to develop ingenious product seedings and special press event concepts that are aligned with today's trends and place great emphasis on visual appearance.
Also known as the women's company, AVON stands up for women. Accordingly, the two pillars of its corporate social responsibility are the fight against breast cancer and domestic violence. These two topics also determine the company's CSR communication, in which our agency plays an active role. In 2017, we launched the Breast Health Program, which attracts the attention of young women to the importance of prevention through the involvement of nurses and general practitioners for the third year now. The training and lectures of the program are supported by strong press communication and we also contribute to the further development of the program. In the field of domestic violence, we are involved in the creation of secret shelters and crisis ambulance of the Hungarian Ecumenical Service and in the related communication.
The Budapest Water Summit was held under the patronage of President János Áder between 8th and 11th October 2013.
The event was hosted by the Ministry of Foreign Affairs and Trade, while the related cultural events were organised by the Ministry of Human Capacities. Our agency was responsible for communicating the event to the public.
In 2016, our agency was asked to manage BWS’s public communication again. We gained approximately 1000 pieces of coverage and the media value exceeded 130 million HUF.
As a part of the communication campaign we organized a very successful guerilla activity at Nyugati tér: Water is running from a tap. Would you turn it off?
K&H MediMagic program celebrated its 15th anniversary of operation in 2018. On this very special occasion the Bank started a brand-new activity: “K&H MediMagic: the story of my child’s magic recovery”. Within this program not only healthcare institutes could win new and modern medical equipments but children’s exemplary will for living along with their parents’ respectable persistence were also rewarded. The Bank and its media partners encouraged parents to apply for the program with the story of their child’s recovery, in this way they could win a huge teddy bear for their kid and a one million forint medical equipment for the hospital they named in their application.
Our agency made the organisation, coordination and press communication of the program. Besides the regular media partners of K&H medimagic program, we integrated other national media into the program. We kept in contact with the healthcare institutes, media partners, applicants and also the suppliers of the medical equipments throughout the whole year. We implemented intensive press communication from the very start of the project, which resulted more than 100 media coverage and more than 40 million forints PR value.
Besides the operations of this project, since 2013 our agency has been responsible for K&H MediMagic Story Doctors program, which is one of the biggest volunteer projects in Hungary with its near 50 000 registered volunteers. Beyond this, we are also responsible for the organisation and communication of the other applications of the Bank intending to improve child healthcare.
Our agency has been in charge of the business communication of K&H: üzletet ide! entrepreneurship program since 2017. The program has the www.uzletetide.hu website, where it collects the opinion of the Hungarian people, and publicly shows where and what kind of businesses or services are missing. Thereby the website visualizes the local market gaps. The aim of the program is to boost the business life by linking consumer needs to entrepreneurial opportunities.
Drágám, add az üzleted! – As part of the campaign we made a virus video, in which two famous entrepreneurs – Edina Kulcsár and András Wolf – changed their businesses, and run the other ones for a whole day. The aim of the video was to show in an amusing way for the open-minded businessmen, that they can succeed even in a situation that seems difficult and strange at first sight, if they have a supportive and expert team.
The virus video was published on www.uzletetide.hu website and on K&H Bank’s Facebook page. This video is the most successful content on K&H Facebook page, reaching more than 85.000 views on it.
Our agency has been working with K&H SME division and has been in charge of the press communication of the K&H SME confidence index since 2009.
We publish quarterly the K&H SME confidence index for the press, which assesses the expectations of Hungarian micro-, small- and medium sized enterprises for the next one year. In addition to the quarterly change – as a pioneer – we also process the results of the index survey for the press by sectors, regions and other factors, depending on the daily news and macroeconomic data, so we are compiling valuable content to the economic, SME and news media, beside of the enterprises.
Over the last 8 years we has achieved almost 4000 press appearances including the Hungarian SME's sales revenue and profit expectations, willingness of investment, employment and cafeteria intentions.
