AVON roundtable discussion on breast cancer with well-known power-women
AVON places particular emphasis on supporting the fight against breast cancer, so in light of the October Breast Cancer Awareness month, we set up an unusual live roundtable discussion with our client, hosted by television presenter Ágnes Szabados. Three well-known women took part in the conversation – Barbara Bajkó, founder of the Élet Dió Után Instagram page, Réka Túróczi, runner, founder of the Irunmom blog, and Viola Anna Molnár, content creator - who all have a special and different relation with the disease. By sharing personal stories and with the participation of an expert Dr. Veronika Drajkó president of the Foundation for Breast Cancer Treatment we wanted to draw attention to this disease, which affects every 10th woman. The exciting roundtable discussion can be viewed on the AVON Youtube channel.
This year’s 4th K&H e-kupa FIFA tournament was held at the MTK Budapest E-sport Arena again. E-footballers from the K&H Hungarian National Esports Championship (K&H Magyar Nemzeti E-sport Bajnokság) were completed by last year’s top players and a total of almost 40 e-athletes clashed. At the event with a prize pool of nearly 400,000 forints, DVTK’s Péter Klein emerged victorious while Gábor Horváth finished second and eSport Szombathely’s Márk Pavlovics third.
At the preceding press conference we introduced the novelties FIFA 22. Among other changes, we have a Hungarian team in the game again after 21 years, this time it’s Ferencváros and, according to experts, there are some “truly substantial” changes in the game as well, thanks to HyperMotion technology.
From now on, red has become an even more dominant colour at Well, not literally, but because from August we welcome the Piros Mogyorós (Red Hazelnuts) brand among our clients!
The delicious chocolate has a particularly long history in Hungary, since "if you were a child in the '70s, there is only one chocolate with hazelnuts: Red!" There was a time when you couldn't get it, but since 2018 it's back on the shop shelves – and although the product has been renewed, the Piros Mogyorós experience is forever!
We are very proud to be part of this unique experience!
The work, created within the framework of a strategic agreement between the National Korányi Institute of Pulmonology and the Moholy-Nagy University of Arts focusing on health awareness and prevention, aims to show how much better and easier everything is with a healthy lung. The short film aimed at the younger age group parallels the dangers of extreme sports and smoking, and was shot in a single location, symbolizing that people or family members who smoke can be very close to us, or even live in the same space as us. "Live with a clean lung!" The aim of this campaign is to show people who are smoking only out of old habit just how much freedom quitting smoking can bring and to motivate them to quit. We are proud, that we have been able to take part in the creation of a campaign addressing such a socially important issue, in addition to working with the acknowledged experts of the Korányi Institute and MOME.
AVON's extremely extensive, constantly renewed product offering is very popular and beloved among Hungarian ladies thanks to its base of AVON representatives and active communication of the company. In order to get more people aware of its current campaigns, the most exciting news and the biggest launches, our agency provides journalists and the growing beauty blogger community with useful information. In product communication, we always strive to develop ingenious product seedings and special press event concepts that are aligned with today's trends and place great emphasis on visual appearance.
Also known as the women's company, AVON stands up for women. Accordingly, the two pillars of its corporate social responsibility are the fight against breast cancer and domestic violence. These two topics also determine the company's CSR communication, in which our agency plays an active role. In 2017, we launched the Breast Health Program, which attracts the attention of young women to the importance of prevention through the involvement of nurses and general practitioners for the third year now. The training and lectures of the program are supported by strong press communication and we also contribute to the further development of the program. In the field of domestic violence, we are involved in the creation of secret shelters and crisis ambulance of the Hungarian Ecumenical Service and in the related communication.
The Budapest Water Summit was held under the patronage of President János Áder between 8th and 11th October 2013.
The event was hosted by the Ministry of Foreign Affairs and Trade, while the related cultural events were organised by the Ministry of Human Capacities. Our agency was responsible for communicating the event to the public.
In 2016, our agency was asked to manage BWS’s public communication again. We gained approximately 1000 pieces of coverage and the media value exceeded 130 million HUF.
As a part of the communication campaign we organized a very successful guerilla activity at Nyugati tér: Water is running from a tap. Would you turn it off?
K&H MediMagic program celebrated its 15th anniversary of operation in 2018. On this very special occasion the Bank started a brand-new activity: “K&H MediMagic: the story of my child’s magic recovery”. Within this program not only healthcare institutes could win new and modern medical equipments but children’s exemplary will for living along with their parents’ respectable persistence were also rewarded. The Bank and its media partners encouraged parents to apply for the program with the story of their child’s recovery, in this way they could win a huge teddy bear for their kid and a one million forint medical equipment for the hospital they named in their application.
Our agency made the organisation, coordination and press communication of the program. Besides the regular media partners of K&H medimagic program, we integrated other national media into the program. We kept in contact with the healthcare institutes, media partners, applicants and also the suppliers of the medical equipments throughout the whole year. We implemented intensive press communication from the very start of the project, which resulted more than 100 media coverage and more than 40 million forints PR value.
Besides the operations of this project, since 2013 our agency has been responsible for K&H MediMagic Story Doctors program, which is one of the biggest volunteer projects in Hungary with its near 50 000 registered volunteers. Beyond this, we are also responsible for the organisation and communication of the other applications of the Bank intending to improve child healthcare.
Our agency has been in charge of the business communication of K&H: üzletet ide! entrepreneurship program since 2017. The program has the www.uzletetide.hu website, where it collects the opinion of the Hungarian people, and publicly shows where and what kind of businesses or services are missing. Thereby the website visualizes the local market gaps. The aim of the program is to boost the business life by linking consumer needs to entrepreneurial opportunities.
Drágám, add az üzleted! – As part of the campaign we made a virus video, in which two famous entrepreneurs – Edina Kulcsár and András Wolf – changed their businesses, and run the other ones for a whole day. The aim of the video was to show in an amusing way for the open-minded businessmen, that they can succeed even in a situation that seems difficult and strange at first sight, if they have a supportive and expert team.
The virus video was published on www.uzletetide.hu website and on K&H Bank’s Facebook page. This video is the most successful content on K&H Facebook page, reaching more than 85.000 views on it.
Our agency has been working with K&H SME division and has been in charge of the press communication of the K&H SME confidence index since 2009.
We publish quarterly the K&H SME confidence index for the press, which assesses the expectations of Hungarian micro-, small- and medium sized enterprises for the next one year. In addition to the quarterly change – as a pioneer – we also process the results of the index survey for the press by sectors, regions and other factors, depending on the daily news and macroeconomic data, so we are compiling valuable content to the economic, SME and news media, beside of the enterprises.
Over the last 8 years we has achieved almost 4000 press appearances including the Hungarian SME's sales revenue and profit expectations, willingness of investment, employment and cafeteria intentions.
