Our agency has been in charge of the business communication of K&H: üzletet ide! entrepreneurship program since 2017. The program has the www.uzletetide.hu website, where it collects the opinion of the Hungarian people, and publicly shows where and what kind of businesses or services are missing. Thereby the website visualizes the local market gaps. The aim of the program is to boost the business life by linking consumer needs to entrepreneurial opportunities.

Drágám, add az üzleted! – As part of the campaign we made a virus video, in which two famous entrepreneurs – Edina Kulcsár and András Wolf – changed their businesses, and run the other ones for a whole day. The aim of the video was to show in an amusing way for the open-minded businessmen, that they can succeed even in a situation that seems difficult and strange at first sight, if they have a supportive and expert team.

The virus video was published on www.uzletetide.hu website and on K&H Bank’s Facebook page. This video is the most successful content on K&H Facebook page, reaching more than 85.000 views on it.

K&H MediMagic program celebrated its 15^th anniversary of operation in 2018.  On this very special occasion the Bank started a brand-new activity: “K&H MediMagic: the story of my child’s magic recovery”. Within this program not only healthcare institutes could win new and modern medical equipments but children’s exemplary will for living along with their parents’ respectable persistence were also rewarded. The Bank and its media partners encouraged parents to apply for the program with the story of their child’s recovery, in this way they could win a huge teddy bear for their kid and a one million forint medical equipment for the hospital they named in their application.

Our agency made the organisation, coordination and press communication of the program. Besides the regular media partners of K&H medimagic program, we integrated other national media into the program. We kept in contact with the healthcare institutes, media partners, applicants and also the suppliers of the medical equipments throughout the whole year. We implemented intensive press communication from the very start of the project, which resulted more than 100 media coverage and more than 40 million forints PR value.

Besides the operations of this project, since 2013 our agency has been responsible for K&H MediMagic Story Doctors program, which is one of the biggest volunteer projects in Hungary with its near 50 000 registered volunteers. Beyond this, we are also responsible for the organisation and communication of the other applications of the Bank intending to improve child healthcare.

Our agency is carrying out the communication tasks of the Hungarian Red Cross since 2015. In 2016, together with the organization we won the most prestigious prize, the PR solution of the year. During the summer of 2018 the Hungarian Red Cross opened a special cafe-bistro which name is Empathy Cafe & Bistro. It is located at the ground floor of the organization’s headquarters in Arany János Street. Empathy Cafe is a community and creative space that gives everybody the opportunity to talk about important social topics in the name of empathy. However it works entirely on a commercial basis, so we had to reconcile this fact with the basic values ​​of the organization.

This coffee shop is not only special because it offers quality specialty coffee from Costa Rica, but also because this coffee is made with a so-called “second chance” coffee machine. There is a programme in Milan in which prisoners have the chance to take part in the modernizing of old machines, so that they can have a second chance this way. In the name of empathy the building was also designed for people with disabilities to be able to move barrier-free. In the bistro we can find a 16-meter-long guest table which is symbolizing the main message of Red Cross: "Sit together at a table and set aside our prejudices!"

This message is also promoted by well-known people who have offered a dedicated book for the café's community bookshelf. So while drinking our coffee, we can also read the words of Róbert Alföldi, Dóra Pásztory, Patrícia Szabó, Fluor or András Péter Kovács.

A great number of journalists attended the opening ceremony, and a lot of articles have been written since then. In 2018 more than one hundred writings were published in the topic. We are very pleased to help the work of the largest humanitarian organization in Hungary, and also to have the chance to participate in the further communication of a unique trading initiation in the charity sphere, the Empathy Cafe & Bistro.

The INKA Cereal Coffee, which is made from natural ingredients, can be consumed not only by children, but also nursing mothers, which makes this product perfect for a tale reading family program in the evening. In 2018 the brand started a story book tender with the support of Well PR Agency. With this project they wanted to emphasize these messages and encourage its consumers not to fear to live their creativity. The INKA Cereal Coffee Tale Writer's tender was primarily made for those who loves writing, and for whom the fantasy world means a relaxation.

Our Agency created the tender’s webpage in November, 2018. Those who were interested in the tender could upload their own writings to this site. The tender gained a great deal of interest from the very first day, so during the one-month long entry period we received nearly 220 applications. The president of the jury was Dániel Varró, the József Attila Award-winning Hungarian poet. He evaluated the received stories based on creativity, uniqueness, content, message and implementation. During the tender we met a lot of fascinating tales from which the jury have chosen the 10 best writings. The winner tales will be published with unique illustrations in e-book form in 2019. The best writers also received valuable prizes, and the author of the best tale received a jewellery set in the value of 50 000 HUF.

Well PR Agency is working with the INKA brand since 2018 September, and the cooperation continues in 2019 as well.

AVON's extremely extensive, constantly renewed product offering is very popular and beloved among Hungarian ladies thanks to its base of AVON representatives and active communication of the company. In order to get more people aware of its current campaigns, the most exciting news and the biggest launches, our agency provides journalists and the growing beauty blogger community with useful information. In product communication, we always strive to develop ingenious product seedings and special press event concepts that are aligned with today's trends and place great emphasis on visual appearance.

Also known as the women's company, AVON stands up for women. Accordingly, the two pillars of its corporate social responsibility are the fight against breast cancer and domestic violence. These two topics also determine the company's CSR communication, in which our agency plays an active role. In 2017, we launched the Breast Health Program, which attracts the attention of young women to the importance of prevention through the involvement of nurses and general practitioners for the third year now. The training and lectures of the program are supported by strong press communication and we also contribute to the further development of the program. In the field of domestic violence, we are involved in the creation of secret shelters and crisis ambulance of the Hungarian Ecumenical Service and in the related communication.

Our agency arranged the press communication of 'The Song 2015' – the contest to select the song to represent Hungary at the Eurovision Song Contest – on behalf of MTVA, in January–March 2015.

A total of 1,529 press appearances were organised in connection with the six-part series: about the programme, the performers, the hosts and the winner.

Our agency has been working with K&H SME division and has been in charge of the press communication of the K&H SME confidence index since 2009.

We publish quarterly the K&H SME confidence index for the press, which assesses the expectations of Hungarian micro-, small- and medium sized enterprises for the next one year. In addition to the quarterly change – as a pioneer – we also process the results of the index survey for the press by sectors, regions and other factors, depending on the daily news and macroeconomic data, so we are compiling valuable content to the economic, SME and news media, beside of the enterprises.

Over the last 8 years we has achieved almost 4000 press appearances including the Hungarian SME's sales revenue and profit expectations, willingness of investment, employment and cafeteria intentions.

Launched in Hungary fifteen years ago, NESTEA, a product of Coca-Cola Hungary, is the maket-leading product in the ice tea beverages market. The objective of the integrated PR campaign of the spring of 2014 was twofold:

• to launch NESTEA Cherry Blossom ice tea as a new ‘spring’ flavour
• to kick start a new successful period for the NESTEA brand.

Emotional spring experiences were incorporated into traditional as well as unusual PR tools; the exceptionally multi-faceted PR campaign was unique not only in the history of the brand in Hungary but also in the Hungarian market as a whole.

Elements of the campaign:

• Spring research – with the involvement of a psychologist expert
• Extraordinary event at the Füvészkert botanical gardens: NESTEA Cherry Blossom Festival (integrating the Sakura Festival)
• String quartet flash mob series (Vivaldi Four Seasons; Spring, Part I)
• Editorial visits
• Pop-up garden at Blaha
• Internal PR activities

The whole communication process of the Leonardo Exhibition – Exhibition of the Year in 2014 – was carried out on behalf of the Janus Pannonius Museum.

The exhibition was open between 14 April and 30 October 2014 and received more than 60,000 visitors. During this period, the overall number of visitors to the museum rose to 120,000.

Activities:

• Employing established PR tools
• Appearances at festivals and cultural events
• Conducting online and social media activities
• Planning and coordinating ATL activities

Outcomes:

• Nearly 700 press appearances
• PR value of nearly 158 million forints
• Direct, personal contact with more than 10,000 people
• More than 3,600 Facebook likes

The Budapest Water Summit was held under the patronage of President János Áder between 8th and 11th October 2013.

The event was hosted by the Ministry of Foreign Affairs and Trade, while the related cultural events were organised by the Ministry of Human Capacities. Our agency was responsible for communicating the event to the public.

In 2016, our agency was asked to manage BWS’s public communication again. We gained approximately 1000 pieces of coverage and the media value exceeded 130 million HUF.

As a part of the communication campaign we organized a very successful guerilla activity at Nyugati tér: Water is running from a tap. Would you turn it off?

We won a tender with the Association of Nephrological Service Providers to develop a comprehensive healthcare campaign at the beginning of 2011, the objective of which was to draw the public’s attention to the social impact of kidney disease and the importance of early diagnosis and treatment. Our ‘National Kidney Programme’ platform won the ‘Healthcare Campaign of the Year’ award in 2011.

During the first six months following the launch all significant stakeholders, professional and civil organisations joined the programme; Dr Miklós Szócska, then State Secretary for Health at the Ministry of National Resources, also confirmed his support for the programme, further demonstrating the absolute success of the campaign.

Activities:

• Press communication (nearly 100 appearances over six months)
• Launch of the vesebetegseg.hu website
• Participation in the Budapest Egészségliget, the Heritage Festival in Pécs and the Mihály Day Fair in Debrecen
• Conducting mini surveys
• Running the ‘Transplantation Waiting List’ road show
• Organising professional lectures at events run by patient organisations