Due to its committed network of representatives and its active communication strategy, Avon’s wide and always changing product range is highly popular among women in Hungary. In order to ensure that more and more people know about the company’s novelties, since April 2015 it has been Well PR that informs the media and the ever-growing beauty blogging community about Avon campaigns and the company’s CSR activities.

Avon’s Corporate Social Responsibility activities are also well-known: the Breast Cancer Crusade and the fight against domestic violence are campaigns for women about women. The communication of the Breast Cancer Walk (6 June 2015) was organised by Well PR. During the family day, health specialists, singers, TV presenters and members of the professional sporting community called the public’s attention to the importance of self examination and breast screening. Thousands of participants turned the Chain Bridge in the heart of Budapest all pink, and – as the most touching moment of the day – let their pink balloons fly together to express their solidarity with those fighting breast cancer.

Our agency arranged the press communication of 'The Song 2015' – the contest to select the song to represent Hungary at the Eurovision Song Contest – on behalf of MTVA, in January–March 2015.

A total of 1,529 press appearances were organised in connection with the six-part series: about the programme, the performers, the hosts and the winner.

As K&H put its trust in our agency we have been taking part in K&H MediMagic program supporting the Hungarian children’s mental and physical health since 2013. Hence our agency is responsible for the whole implementation and communication of one of the main CSR programmes of K&H including the K&H MediMagic equipment tender and also the K&H MediMagic Story Doctors programme in which the volunteers can personally read tales or send tale videos to ill children.

In 2014 K&H MediMagic programme won the „CSR Best Practice” award of the Hungarian PR Association. In 2014 the International PR Association (IPRA) awarded K&H MediMagic Story Doctors programme with „Golden World Award”, in 2015 it was shortlisted on the European Excellence Awards in regional category and also on the Sándor Imre Award. The online part of the initiative was shortlisted on the „Content Marketing Award” of Kreatív Group in 2014.

In recognision of its  permanent support for child healthcare and also mobilization of a wide range of society in 2016 the initiation won the first prize of „The Most Influencial Supporting Programme” by the Hungarian Donors Forum.

Our agency has been working with K&H SME division and has been in charge of the press communication of the K&H SME confidence index since 2009.

We publish quarterly the K&H SME confidence index for the press, which assesses the expectations of Hungarian micro-, small- and medium sized enterprises for the next one year. In addition to the quarterly change – as a pioneer – we also process the results of the index survey for the press by sectors, regions and other factors, depending on the daily news and macroeconomic data, so we are compiling valuable content to the economic, SME and news media, beside of the enterprises.

Over the last 8 years we has achieved almost 4000 press appearances including the Hungarian SME's sales revenue and profit expectations, willingness of investment, employment and cafeteria intentions.

Launched in Hungary fifteen years ago, NESTEA, a product of Coca-Cola Hungary, is the maket-leading product in the ice tea beverages market. The objective of the integrated PR campaign of the spring of 2014 was twofold:

• to launch NESTEA Cherry Blossom ice tea as a new ‘spring’ flavour
• to kick start a new successful period for the NESTEA brand.

Emotional spring experiences were incorporated into traditional as well as unusual PR tools; the exceptionally multi-faceted PR campaign was unique not only in the history of the brand in Hungary but also in the Hungarian market as a whole.

Elements of the campaign:

• Spring research – with the involvement of a psychologist expert
• Extraordinary event at the Füvészkert botanical gardens: NESTEA Cherry Blossom Festival (integrating the Sakura Festival)
• String quartet flash mob series (Vivaldi Four Seasons; Spring, Part I)
• Editorial visits
• Pop-up garden at Blaha
• Internal PR activities

The whole communication process of the Leonardo Exhibition – Exhibition of the Year in 2014 – was carried out on behalf of the Janus Pannonius Museum.

The exhibition was open between 14 April and 30 October 2014 and received more than 60,000 visitors. During this period, the overall number of visitors to the museum rose to 120,000.

Activities:

• Employing established PR tools
• Appearances at festivals and cultural events
• Conducting online and social media activities
• Planning and coordinating ATL activities

Outcomes:

• Nearly 700 press appearances
• PR value of nearly 158 million forints
• Direct, personal contact with more than 10,000 people
• More than 3,600 Facebook likes

The Budapest Water Summit was held under the patronage of President János Áder between 8th and 11th October 2013.

The event was hosted by the Ministry of Foreign Affairs and Trade, while the related cultural events were organised by the Ministry of Human Capacities. Our agency was responsible for communicating the event to the public.

In 2016, our agency was asked to manage BWS’s public communication again. We gained approximately 1000 pieces of coverage and the media value exceeded 130 million HUF.

As a part of the communication campaign we organized a very successful guerilla activity at Nyugati tér: Water is running from a tap. Would you turn it off?

We won a tender with the Association of Nephrological Service Providers to develop a comprehensive healthcare campaign at the beginning of 2011, the objective of which was to draw the public’s attention to the social impact of kidney disease and the importance of early diagnosis and treatment. Our ‘National Kidney Programme’ platform won the ‘Healthcare Campaign of the Year’ award in 2011.

During the first six months following the launch all significant stakeholders, professional and civil organisations joined the programme; Dr Miklós Szócska, then State Secretary for Health at the Ministry of National Resources, also confirmed his support for the programme, further demonstrating the absolute success of the campaign.

Activities:

• Press communication (nearly 100 appearances over six months)
• Launch of the vesebetegseg.hu website
• Participation in the Budapest Egészségliget, the Heritage Festival in Pécs and the Mihály Day Fair in Debrecen
• Conducting mini surveys
• Running the ‘Transplantation Waiting List’ road show
• Organising professional lectures at events run by patient organisations